Case Studies

Establishing the Engagement agenda.
Strategy and Change Leadership

With a six month horizon the task for company H was to define the overarching strategy, how it was interpreted through a marketing strategy (not yet in existence,) what structures and staffing

Implementing effective internal communications
Communications & Staffing

Company E was undergoing major changes- moving physical location, separating out its operations and recruiting new staff. Marianne was asked to look at methods and the effectiveness of communications

Establishing a Brand
Branding, Marketing & Sales

Having traded under different names the challenge was to launch the holding company E in its own right for the first time. Some of the services were well known but had been branded differently and there

Reviewing key partnership working and contracts.
Business Development

Company X had a contract to deliver services under contract had been running for some time but not yielding the maximum return for its partners. The opportunities to develop and evolve new activities

Contact centre for university courses
Communications & Staffing

Company E was asked to set up a contact centre to handle enquiries and bookings for the H’s new services aimed at businesses.

Oysterjam developed the E CRM systems and staff in marketing

Selling to the indirect customer
Business Development

Examples of selling to those who influence customers are evident in all sectors (family influence on house/car purchases, parents on products and services for children etc.) but when it comes to

Business start-up in Northants
Strategy and Change Leadership

A client planned to set up on his own company providing services aimed at the local Northants community. Oysterjam provided the signposting for expertise, advice on producing a business plan, introduction

An annual review of company progress
Strategy and Change Leadership

Providing an annual review with a long established client; V, does just that. We look through the growth of territories, product lines and sales through different media, year on year and against

De Montfort University in 4 places - a branding challenge
Branding, Marketing & SalesCommunications & Staffing

De Montfort University had to create awareness of its new name as well as successfully embracing the different characteristics of multiple locations in four places in the United Kingdom, each offering

Creating a new brand message and position
Branding, Marketing & Sales

Assessing what the new message meant for potentiall students , market research was undertaken based on developing campaign concepts which illustrated the new message. Feedback from the respondent

Ensuring Compliance with the Consumer Rights Act
Branding, Marketing & Sales

For the first time, what Universities said and promised to students in all their media was to be carefully worded to avoid any potentail legal action from both students and the

Building one team from three functions
Communications & Staffing

Internal communications and team leadership were key to achieving this goal. By intordcuing regluar breinfg fo rboth the mangemnt team and all staff, commucnating aroudn corss orgnationl issues,

Case Studies

Establishing the Engagement agenda. Strategy and Change Leadership

Implementing effective internal communications Communications & Staffing

Establishing a Brand Branding, Marketing & Sales

Reviewing key partnership working and contracts. Business Development

Contact centre for university courses Communications & Staffing

Selling to the indirect customer Business Development

Business start-up in Northants Strategy and Change Leadership

An annual review of company progress Strategy and Change Leadership

De Montfort University in 4 places - a branding challenge Branding, Marketing & SalesCommunications & Staffing

Creating a new brand message and position Branding, Marketing & Sales

Ensuring Compliance with the Consumer Rights Act Branding, Marketing & Sales

Building one team from three functions Communications & Staffing

Services